Archive for May, 2022

The Advantages of Hiring a Branded Content Video Service for Your Company

Monday, May 2nd, 2022

I have a company established in the market for over 20 years but I was thinking about advancing more marketing measures to reach new customers and so I decided to hire a specialized company that was a branded content video service company. I chose a company that specialized in this type of service because many friends hired this type of service and had incredible results. But before talking about the benefits of hiring this type of service, we should talk about what brand video is. Branded video is a form of marketing through a video sponsored or created by a brand that, while publicizing the brand’s values, does not directly promote it. It is intended to positively capitalize rather than self-promote. So while the branded video is not a traditional form of marketing or promotion, it often has the same end goal of driving audience action which is to generate new sales. What are the advantages of hiring this type of marketing service when it is done well? By inviting the customer in a less disruptive way, brands are less likely to annoy viewers. Instead, they add value and contribute to the conversation. Many of the videos are engaging and end up grabbing the audience’s attention through funny, entertaining, or educational videos that will grab viewers’ attention and keep them coming back for more. Videos can be emotional and made to contain storytelling to entertain, inform or communicate a brand’s values, which is an effective and efficient way for brands to get closer to their audiences. And last but not least is how companies can create shareable videos and social networks where loyal customers share the company’s video with the intention that other people see and become customers too. To have all these benefits in the form of this type of marketing, hiring a specialized company is more than essential.